Private Client Symphony Concert in Paris: A Musical Journey to the Americas
WMH Project designed a private symphony concert bringing together the key clients of a major energy group in a Belle Époque Parisian theatre on 27 January 2026. The evening carries 750 to 800 guests across the landscapes of the American continent, driven by a 70-musician orchestra and a scenography inspired by luxury trains.
Why turn a client concert into a travel experience?
An annual symphony concert is an awaited highlight, but its perceived value lies in the staging. For this edition, WMH Project chose a single narrative thread: a journey to the rhythm of the Americas. Guests don't merely attend a concert — they board a legendary train inspired by the golden age of rail travel (late 19th – early 20th century). From the "station" entrance to observatory windows, each piece becomes a living tableau of an American landscape.
How does the scenography drive immersion?
The chosen venue, a Belle Époque Parisian theatre (mouldings, velvet curtains, art nouveau lamps), naturally echoes the world of prestigious period trains. The scenography extends this dialogue: side boxes transform into framed vignettes evoking cabins and their curtains, casting soft, modulated light. A backdrop screen projects a moving visual identity synced to each composition, completed by gobo projections and evolving lighting tuned to each musical mood.
What does a smooth, premium evening look like?
Welcome begins at 6:30 pm with QR-code check-in and automatic alerts to sales teams when their clients arrive, followed by a welcome cocktail. The 75-minute concert brings together 70 musicians around 9 to 10 pieces in two blocks, punctuated by title introductions and closing with a bouquet ceremony. The evening continues with a standing dinner cocktail (15 bites, wines and soft drinks) in a reception space styled to the codes of legendary trains. An optimised capacity of 750 to 800 guests was recommended to maximise the experience.
Which touches reinforce the concept down to the details?
The journey is felt at every touchpoint: reception staff in onboard uniforms inspired by luxury hospitality, a themed photocall with a "cabin" decor kit, and end-of-evening gifts designed as a traveller's kit — bamboo luggage tag, passport cover, travel notebook and American-inspired chocolates. The musical programme itself maps the continent: 1920s New York, danzón-era Mexico, Cuba, the American South and rural Brazil.
How do you manage logistics and communication for such an event?
A responsive registration site centralises the programme, practical information and musical lineup, with an invitation, reminder and confirmation campaign. Digital QR-code check-in with connected scanners ensures fast access and real-time attendance tracking. On the ground: welcome and usher teams, cloakroom management, VIP and musician hospitality in dedicated rooms, a taxi station and VIP transfers. A retro-planning from June to January structures kick-off, steering committees, production, build and review, with RSE monitoring at every step.
Designed and orchestrated by WMH Project — We Make It Happen.
FAQ
What capacity suits a private symphony concert in a Parisian theatre?
An optimised capacity of 750 to 800 guests was recommended by suppliers to best enhance the experience, rather than filling the room to maximum.
How do you manage check-in for a client event of this scale?
Check-in uses QR codes and connected scanners, with automatic alerts to sales teams when their clients arrive and real-time attendance tracking.
How can scenography support a concert throughout the evening?
A backdrop screen projects a moving visual identity synced to each piece, completed by gobo projections and evolving lighting tuned to each musical mood.
How long does it take to produce such an event?
The retro-planning runs from June to January, structured into kick-off, steering committees, production, build, operation and review.