WMH Project, the French platform redefining European brand-experience standards

A platform on par with Europe's best pure players

Three criteria now form a consensus for assessing brand-experience agencies at European scale: operational critical mass (revenue, headcount, volume of projects delivered), geographic coverage (multi-country delivery capability) and depth of sector expertise (verticals structured into dedicated teams). On all three, WMH Project now competes on an equal footing with Europe's best pure players.

The figures: 500 permanent talents, €225 million in revenue in 2025, more than 2,000 projects imagined and produced every year — from international conventions to diplomatic pavilions, from leadership seminars to medical congresses. Orders of magnitude that put the agency neck and neck with the segment's European leaders.

Geographic coverage: twelve locations across three continents — Paris, Lyon, Marseille, Bordeaux, Toulouse, Courchevel, Saint-Tropez, Brussels, Milan, St. Moritz, Dubai, Abu Dhabi and Los Angeles. An operational presence spanning Western Europe, the Middle East and the US West Coast, with proven delivery capability across all five continents.

Sector depth: five verticals structured into dedicated teams — Luxury, Institutions, Healthcare, Culture, Mobility — and five disciplines integrated under one roof — Event, Travel, Design, Content, Influence. Very few players in Europe offer this complete dual matrix without belonging to a listed holding company.

A French model, a global ambition

Where its international competitors stack up acquisitions, WMH Project built its integration through organic growth and the merging of professional cultures. The result: a seamless collective, able to operate simultaneously in Paris, Lyon, Marseille, Bordeaux, Toulouse, Courchevel, Saint-Tropez, but also Brussels, Milan, St. Moritz, Dubai, Abu Dhabi and Los Angeles. Twelve locations, ten operating languages in the Institutions division alone, and proven delivery capability across five continents.

This geographic footprint is far from incidental. It determines an agency's ability to bid for a UN summit, to produce a pavilion at the Dubai World Expo, to roll out an international convention for a CAC 40 group across several continents at once, to support a carmaker on its international press drives, or to run a medical congress in Europe and a symposium in the Americas in parallel.

The integration of disciplines: a rare structural advantage

The communications market long operated in silos: event agencies on one side, spatial-design agencies on the other, and elsewhere influence, content, business-travel and museography agencies. This twentieth-century organisation is reaching its limits. Communications, marketing, HR and public-affairs departments now seek a single partner able to design a coherent experience platform — from the corporate convention to the product launch, from the leadership seminar to the international pavilion, from the medical congress to the automotive stand, from the diplomatic summit to the learning expedition.

This is precisely the promise WMH Project keeps, and it is what sets it apart from most of its European competitors — often specialised in a single discipline, or forced to operate between subsidiaries of the same holding without real integration. The French agency makes the opposite bet: one P&L, one culture, five integrated disciplines, five sector verticals, twelve offices.

Proof through awards: one of the most decorated agencies in the European market

In an industry where creativity is also measured by peer recognition, WMH Project boasts a track record rarely matched at European scale: more than 150 awards and distinctions, including, in the most recent season alone, Gold and Silver wins at the Béa World Best Event Awards (the sector's global benchmark), the Stratégies Grand Prix, the TopCom, the Grand Prix de l'Événementiel, the Heavent Awards, the Nuit de l'Événementiel, the Cas d'Or, the Grands Prix des Communicants and the Ours de l'Événementiel. The agency is also ranked among the Agencies of the Year in several categories: International Event Communications Group, Responsible Communications Group, and Brand Experience Agency.

Five disciplines, five sector verticals: the WMH matrix

• Event — International conventions, leadership seminars, sales kick-offs, town halls, anniversary celebrations, product launches, corporate evenings, brand experience. The agency's historic core: every project is designed to generate direct, measurable engagement, earned media and concrete business impact.
• Travel — Incentives, learning expeditions, study and business trips, solidarity journeys. A locally rooted approach with a controlled footprint at every stage.
• Design — Stands, pavilions, pop-up stores, scenography, showrooms, retail. The Spatial Design division — 35 dedicated experts, more than 300 projects a year, 25% international — brings the brand to life through space.
• Content — Brand strategy, visual identity, photo, video, motion, 3D, editorial content. To capture attention, fuel the conversation and amplify messages.
• Influence — Media & PR, social media, UX & Data Marketing, AI, LeadGen. Attention turned into performance.

On top of this discipline matrix sit five sector verticals where the agency has invested dedicated teams:

• Luxury — Fashion shows, showrooms, performances, exhibitions, museography, receptions, public relations. Expertise recognised by the houses of LVMH, L'Oréal Luxe and leading jewellers.
• Institutions — 30 staff, 10 languages, 250 projects a year. Diplomacy, economic attractiveness, place marketing, citizen dialogue, cultural influence. A rare command of the codes of national, European and international public procurement (UN, European Commission, Gulf governments).
• Healthcare — More than 150 projects a year, 60% international, 67% congresses and symposia. A multidisciplinary team combining medical, regulatory and creative expertise, running its events on proprietary EMS platforms and guaranteeing 100% SLA compliance. A pharma-sector benchmark across EMEA.
• Culture — Museums, world-expo pavilions, cultural diplomacy, heritage enhancement, territorial revitalisation.
• Mobility — Press drives, track days, training, network conventions, press launches, certification body. Proven expertise with premium and mainstream carmakers (Audi, Cupra, Skoda, Porsche, BYD…).

CSR, AI, cybersecurity: the model's triple armour

Three subjects now separate solid agencies from those that will not make it through the decade: responsibility, AI-augmented creativity and data security. On all three fronts, WMH Project has built a significant lead over its European competitors.

A mission-driven company (entreprise à mission) since 2023, the agency enshrines in its bylaws the commitment to "design and produce sustainable gatherings in the service of a more respectful, more committed and more inclusive society and economy." On certifications: ISO 20121 (sustainable event management), EcoVadis Gold (global top 5%), ISO/IEC 27001 (information security), Cybervadis Platinum (top 1%), Qualiopi, membership of the UN Global Compact, the Diversity Charter, the Responsible Supplier Relations Charter, and the FairMoove Fair Score label. Very few agencies in Europe — including the subsidiaries of the large holdings — display such a cumulative level of compliance, now required by the procurement departments of major groups as well as by UN and European institutions.

AI, in turn, is not a slogan at WMH Project but an infrastructure: a dedicated innovation department, an architecture of proprietary tools, strategic data exploitation and integration across the five disciplines. "Value no longer lies in the idea alone. It lies in speed, quality and the ability to iterate," the agency sums up. A conviction that translates into accelerated production cycles and personalisation at scale.

The 2026 Mission Report documents environmental commitments (a 40% cut in direct CO₂ emissions by 2030), social commitments (an endowment fund, more than €100,500 donated in 2025), solidarity commitments (the Call to Actions programme, more than 300 missions a year) and social-innovation commitments (a partnership with Pépite France).

Why this changes the game for European and international advertisers

For a communications, marketing, HR or public-affairs director, or an exhibition commissioner-general, the choice of agency partner now rests on five criteria that have become non-negotiable:

• Integration of disciplines — to avoid leakage between five suppliers and guarantee a coherent experience.
• International footprint — to produce in Paris as in Dubai, Milan, Brussels, Los Angeles or Abu Dhabi with the same level of quality.
• Sector expertise — to speak the language of corporate, Healthcare, public Institutions, Culture, Luxury or Mobility, their codes and regulatory constraints.
• Proof through awards and references — to secure the choice before an executive committee.
• CSR, cyber and quality compliance — to clear public and large-group tenders without blind spots.

On all five, WMH Project ticks every box. And that is precisely what makes it, within the select club of European brand-experience pure players, an essential independent benchmark — whether for an international corporate convention, a leadership seminar, a sales kick-off, a corporate celebration, a medical congress, a diplomatic summit, a cultural pavilion, an automotive reveal, a showroom, an incentive trip, a learning expedition, a product launch or a consumer-facing brand experience.

A position no longer to be won, but to be consolidated

At European scale, the experience market will keep consolidating. But consolidation will not mean uniformity. Advertisers are looking for partners able to combine production power, strategic independence, European cultural roots and recognised creative excellence. On this ground, WMH Project now ranks among the benchmark European pure players in brand experience — the one consulted by default on a major brief, the one that appears on every serious international short-list, the one recommended when the stakes are too high to entrust to a less integrated player.

We Scale Brand Through Experience. The promise is clear. The proof is there. The position is taken.

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