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Boostcamp 2020

 

LAVAZZA

 

Issue

 

 

The problematic in
two lines

How can we give meaning to everyone's actions?

 

After a pivotal year in 2019 marked by numerous investments, Lavazza wishes to start the year 2020 with an unusual and original event, which marks a change of tone compared to previous years, and which makes it possible to get back to basics, giving meaning to everyone’s work and strengthening the sense of values.  

 

 

 

Business

Event & E-Event

Location

Bordeaux

Launch

01.2020
Key data

 

 

In Summary

300

people

9,5 / 10

engagement rate

2 days/1 night
our solution
Lavazza-event-2020_WMH Project

The BOOSTCAMP LAVAZZA

 

Invite employees to BOOSTCAMP LAVAZZA - a naming exercise and a concept offering a new meeting format, one which is engaging, dynamic, daring and which fully incorporates the values of the brand.

the experience

a lab, a plenary session, participatory workshops...

Created entirely in Darwin, a complete ecosystem based on a former military site in Bordeaux. This transitional laboratory dedicated to supporting start-ups and projects linked to sustainable development houses a restaurant, an organic grocery store and associative areas, and also hosts an inspiring plenary assembly, participatory workshops and a unique evening ending with a silent party… before the participants retire to 2 dormitories created from scratch for the occasion.

 

 

Business

Event & E-Event

Location

Bordeaux

Launch

01.2020
Impact
Lavazza_event_2020_WMH Project

benefits for the brand

 

An event that highlighted the key values of the year 2020 and offered a different, original and inventive opportunity to meet up.

Lavazza-engagement-2020_WMH Project

Benefits for participants

 

The employees were immersed in a different, responsible and sustainable ecosystem and underwent a remarkable experience with a very perceptible CSR dimension.

The dormitories created by the employees were then reused to provide accommodation for homeless women with their children. They are still used today for welcoming people in difficulty.

https://rue89bordeaux.com/2020/02/femmes-et-enfants-isoles-bientot-installes-a-darwin-dans-le-dortoir-dun-seminaire/

They are still used today for welcoming people in difficulty.

 

https://rue89bordeaux.com/2020/02/femmes-et-enfants-isoles-bientot-installes-a-darwin-dans-le-dortoir-dun-seminaire/

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