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EN APARTÉ

 

BIODERMA

Issue

 

 

The problematic in
two lines

BIODERMA wishes to update the format used for its training evenings to once again attract pharmacists, and strengthen the brand’s innovative image while retaining the essential aspects (dinner, learning, testing and corners).
Interaction, conviviality, dynamism and sharing must be central aspects of the proposal.

BIODERMA wishes to update the format used for its training evenings to once again attract pharmacists, and strengthen the brand’s innovative image while retaining the essential aspects (dinner, learning, testing and corners).
Interaction, conviviality, dynamism and sharing must be central aspects of the proposal.
 

 

 

Business

Event & E-Event

Location

France

Launch

09.2021
Key data

 

 

In Summary

1800

people

90 %

satisfaction rate

our solution
Bioderma - In private - Product launch - WMH Project

EN APARTÉ 

 

Meet at home, a place synonymous with the warmest and most relaxing evenings. A byword for comfort, conviviality, intimacy, contact and sharing.

It is here, at home, with “home” in this particular case being a large apartment that has symbolically become the Bioderma house, that guests are invited to spend an evening devoted to discovering the products.

the experience

a lab, a plenary session, participatory workshops...

The guests are guided around the place. They watch short presentations, enjoy a cocktail and produce a tailor-made jewel... The pace is flexible to leave the guests free to organise their time, and the friendly and relaxed atmosphere mimics that of an evening with friends.

In 2021, due to the health crisis, the “En Aparté” concept evolved into a series of digital live events, each dedicated to different campaigns (hygiene, solar, winter, etc.) and each bringing together around 1,000 people. These digital “meetings” were organised based on the same pattern as the face-to-face evenings, and offered moments of discussion, testing, conviviality and training.

 

 

Business

Event & E-Event

Location

France

Launch

09.2021
Impact
Bioderma - In private - Product launch - WMH Project

Benefits for participants

 

The participants, between 30 and 60 for each evening, benefited from a privileged and personalized opportunity for dialogue and interaction. At the end of 2021, face-to-face evenings will resume to present the Winter range.

Bioderma - In private - Product launch - WMH Project

benefits for the brand

 

An effective way to differentiate itself from competing brands thanks to an original concept, and an opportunity to strengthen its links with the pharmaceutical network.

For each tour date, the caterers were chosen locally, and they all offered an organic product range.

The participant badges were produced from seed paper.
Finally, no decorative features were rented. The set was custom made and reused for each evening.

Case studies in the spotlight

 

Congress Enterprise of the Future 2020 event WMH Project

ANNUAL CONGRESS

ENTREPRISE DU FUTUR

Business

Event & E-Event

Location

Lyon

Launch

01.2020
Lavazza-event-2020_WMH Project

Boostcamp 2020

LAVAZZA

Business

Event & E-Event

Location

Bordeaux

Launch

01.2020