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Showroom

 

SAINT-GOBAIN

 

Issue

 

 

The problematic in
two lines

In 2019, Saint-Gobain’s new head office was built in La Défense.
The company now wishes to create a facility accessible to the general public, reflecting the Company’s environment and showcasing its varied know-how.
In 2019, Saint-Gobain’s new head office was built in La Défense.

 

 

Business

Spatial Design

Location

Paris La Défense

Launch

01.2020
Key data

 

 

In Summary

100

People simultaneous

300

showroom

6 months

of assembly work

our solution

Making the invisible visible:

an immersive and fun spatial experience to discover skills and know-how; an individual digital experience to become aware of your own notion of comfort.

the experience

Benefits for the brand

The scenographic aspects further extend Saint-Gobain’s new visual identity.
The showroom provides an opportunity for the Company to showcase its complete field of action through a modular and fun technological exhibition with a powerful identity.
The scenographic aspects further extend Saint-Gobain’s new visual identity.

 

 

Business

Spatial Design

Location

Paris La Défense

Launch

01.2020
Impact

Benefits for participants

 

Visitors are invited to broaden their understanding of the brand throughout their visit. The proposed route and content provide an experience with several levels of details and meaning, to meet the expectations of the 3 expected audiences: The general public, internal and customers.

benefits for the brand

 

The showroom's scenographic language extends Saint-Gobain's new visual identity. It is also an opportunity for the Company to express its entire field of action through a modular exhibition.

For the lighting aspects, only low-consumption LED bulbs were used throughout.

All printed material was Imprim’vert labelled (ISO 14001 certification, Imprim’vert label, PEFC and FSC® / ECOVADIS level labels)

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