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Yes We Drive

 

VOLKSWAGEN GROUP FRANCE 

 

Issue

 

 

The problematic in
two lines

Volkswagen Group France wishes to introduce its customers, Key Accounts, Long Term Rental Companies and Prospects to its entire range of new vehicles for its various brands, and to highlight its latest technologies. And all this in a unique setting.

 

 

Business

Spatial Design

Location

Paris

Launch

09.2019
Key data

 

 

In Summary

+ more than 100

Test cars

1000

Of receptive structure

12

Brands

our solution
Volkswagen_Group_France-event-2020_WMH Project

WELCOME TO THE FUTURE

 

Welcome to the future: a concept that demonstrates technological advances, the benefits of the digital age, the advantages of the connected car and the deployment of ultra-personalized services

the experience

a mythical circuit, a plenary, mobility...

The day’s theme was mobility, combining driving and learning sessions and a plenary meeting, on the legendary Mortefontaine racetrack.

 

 

Business

Spatial Design

Location

Paris

Launch

09.2019
Impact
Volkswagen_Group_France-event-2019_WMH Project

Benefits for participants

 

An effective reminder of the values and commitments of Volkswagen Group France, and a chance to share its vision of the car of tomorrow.

Volkswagen_Group_France-event-2019_WMH Project

benefits for the brand

 

A variety of experiences for guests: fun and educational activities with vehicle trials on a complete circuit (flat area, speed ring, road and track)

The caterer was chosen for its eco-responsible approach, with the sourcing of its products locally and the use of non-disposable tableware.

Additionally, no plastic bottles were purchased over the entire period (water containers only)

On-site transfers from the car park were provided by electric buses.

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