Corporate Sports Field Day: Play, Team Spirit and CSR
A large-scale corporate sports day for 800 employees of a French fashion house, built around sporting culture, sustainability commitments and collective competition. WMH Project designed a full playing field: challenges, a digital check-in platform, responsible catering and a spectacular grand finale.
How do you root a corporate sports day in a real tournament culture?
The target audience is mostly field staff who rarely encounter the brand's communications. The challenge: bring a luxury textile player's universe to life differently, through play and collective energy. WMH Project built the day around three pillars woven throughout: sporting culture (tournament narrative and codes — central court, club house, fan zone), sustainability played through light touches, and competition-entertainment paced by highlights.
Why engage teams before the day itself?
Each team completes a first step before the event: personalising a shared bandana (a word, a colour, a sign) and creating a « team call » — a short chant and shared gesture. On the day, this chant is measured live and becomes the very first point scored: the game begins before it begins.
How do you weave in CSR without the « mandatory booth » effect?
Sustainability becomes a gamification lever, accessible even to supporters who can earn points for their team. Three axes: « play with people » (transmission, mentoring, testimonials), « play with materials » (tactile workshops on fabrics and eco-design, true/false duels) and « play with impact » (reconstructing a product's journey, a physical positioning game on value-chain choices). Bonus points are won all day long.
Which challenges pace the competition?
60 to 70 teams of 10 to 12 people compete across 8 activities, in 30-minute rotations, low-tech yet premium. The line-up: tennis, precision padel, baskinton, blindfolded golf raising disability-sport awareness, a history timeline, a senses bar (smell/taste), an obstacle course and giant lacing. A Wild Card grants a finals spot through bonuses. Scoring is entered live on tablets and shown on a live leaderboard.
How do you streamline check-in for 800 people?
A digital relay platform generates an individual QR-code pass (team, meeting point, schedule, practical info, CSR reminders) and automates communication at D-7, D-3 and D-1. On-site arrival is organised in three lanes (team captains, individual participants, supporters), with captains becoming field relays to hand out kits. Result: short queues, zero unnecessary paper, recycled-material kits.
How does the day end?
A collective grand finale brings the top 4 teams together on a spectacular XXL challenge in front of the main stage, followed by trophy and medal ceremonies and a DJ showcase. Responsible catering (per-team boxes, local produce, recyclable containers, leftover donations, sorting run by a sheltered-employment workshop) and a wellness area with seated massages round out the experience.
Designed and orchestrated by WMH Project — We Make It Happen.
FAQ
How many participants can this sports day host?
The setup is sized for 800 employees, split into 60 to 70 teams of 10 to 12 people, with rotations every 30 minutes across 8 activities.
How is CSR built into the competition?
Rather than an isolated booth, sustainability is gamified through light touches: fabric workshops, value-chain games and bonus points earnable all day, including by supporters.
What is the digital check-in platform for?
It generates an individual QR-code pass, automates pre-event communication and streamlines on-site arrival across three lanes, cutting queues and paper use.
How does the grand finale work?
The top 4 teams face off in a collective XXL challenge in front of the main stage, followed by trophy and medal ceremonies and a DJ showcase.